Category Archives: Conversaciones

Profiles: Jessica Perilla

Jessica Perilla is the second of our featured speakers in our next event Apps, Activism and the Latino Community, on Thursday, September 6th. At the helm of JPD Studio is Jessica Perilla, an award-winning multidisciplinary artist, entrepreneur and designer in New York City. She founded JPD Studio in January 2007.

With a background in both web technology and design – she holds degrees in multi-media development and management and graphic design – Jessica has worked in the field of web design since 2000.

In addition to making her clients’ visions come alive through her passion for design, Jessica also serves on the Advisory Board at the College of Westchester, where she helps guide digital media curriculum for the school. Jessica has been published in the Web Index Book and donates murals through her organization, The Mural Project.

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To meet Jessica and our other speakers – Julissa Gutierrez and Jazmin Chavez – on September 6th, RSVP HERE.

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Latinos in Social Media: The Video

Our event “Latinos in Social Media” on January 10th was so well attended, we had to turn a number of people away. We hated to do this but we ran out of seats and standing room!

Here’s a complete video of the event for all those who missed it – but we still can’t give you back the discourse and conversation that happened afterwards.

Our next event will be in late Spring so register in advance and show up 5 minutes early to grab your spot!

Please give us feedback on how we and our speakers did. Let us know in the comments section what topics you would like us to cover that is relevant the professional growth of Latino creatives.

Latinos in Social Media

Tuesday, January 10th at 7pm

136 West 21st St, 4th floor, room 418 (map it!)

Free and open to the general public

RSVP at eventbrite by Monday, January 9th 

Find out how non-profits, community activists, advertising and marketing executives are using social media to connect to Latinos.

With over 18% of Hispanics socially active online, Latinos outpace other demographic groups in their use of social media sites. This panel, the second in our series Conversaciones, will present case studies that examine this growing trend and gauge the needs, demands and expectations of Latino users online.

Speakers include:

Nando Rodriguez is the Senior Social Media Recruiter for Ogilvy & Mather’s Digital Influence Division. He is also a blogger, video content producer and an avid social media user (@NandoRecruit).

Jazmin Chavez is the Social Media Strategist at Being Latino. A lawyer by trade, she focuses on social media and movement strategies for non-profit organizations, artists and small businesses across the nation.  Her current project, Justicia Hoy utilizes innovative lawyering to monitor, comment and report on news, laws and events that have an impact on the Latino and immigrant community across the nation.

Layla Revis is Vice President of Digital Strategy at Ogilvy Public Relations Worldwide, where she manages social media for the Government of Mexico and clients like Pfizer, and The State Department. She has also led grassroots social media marketing initiatives for the non-profit sector and is the founder of two travel blogs, JauntMagazine.com and Eco-Adventurer.com.

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Seating is given on a first-come, first-served basis.

Strategizing Visibility for Latino Creative Professionals

On Wednesday, October 5th, the second of our panel events was held at the School of Visual Arts.

Moderated by MTV2’s Desi Sanchez, the panel addressed specialized employment opportunities in the bilingual marketplace and how a Latino background can be an asset in an increasingly competitive job market.

Panelists included: Javier Fuentes, vice president and executive creative director, Vidal Partnership; Luigi Laguna, actor, voice-over artist, principal and owner, BeBu Leather Accessories; Alison Meislin, recruiter, Vitamin T; and Elizabeth Pastor, partner and co-founder, Humantific, and co-founder, NextDesign Leadership Institute.

A full video of the event was recorded for all of those who could not attend.  Please check it out below.

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Starting the public series

In May of 2011 the Division of Continuing Education at the School of Visual Arts presented the first event in its series Conversaciones as part of its ¿Hablas Diseño? program. The inaugural event, Hispanic Professionals in the Arts, explored some of the visual communication challenges in the Hispanic community and how bilingual and bicultural designers and illustrators were responding. Moderated by MTV2’s Desi Sanchez, panelists include: Laura Alejo, art director at HUSH; Rafael Esquer, principal at Alfalfa Studio; Mad cartoonist Felipe Galindo (Feggo); Jessica Perilla, creative director at JPD Studio; and José Luis Ortiz Téllez, a designer, consultant and educator.

From left to right: Laura Alejo, Felipe Galindo, Desi Sanchez, Rafael Esquer. Jessica Perilla, and Jose Luis Ortiz Tellez

The event served as an introduction to the major themes and issues that were identified as key within the community: identity, language as a barrier/opportunity, the role of artist in the community, and the need for organized networks and business resources. One of the recurring themes of the evening was the unprecedented demand for creative talent in Hispanic media.

For future events the Division of Continuing Education is now partnering with Créate@NYDesings to continue the series and bring their two communities together. The next panel will be held on Wednesday, October 5th at 7:00 pm.  Space is limited, so please be sure to RSVP at eventbrite.

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We want you to be part of the dialogue.  Follow our blog and become a fan of our Facebook pages: ¿Hablas Diseño? at the School of Visual Arts and NYDesigns.

Panel discussion on October 5th: Strategizing Visibility for Latino Creative Professionals

            Wednesday, October 5, 7pm

            School of Visual Arts

            209 East 23 Street, 3rd-floor Amphitheater

            Free and open to the public

            Space is limited; RSVP on eventbrite by October 4th

¿Hablas Diseño? at the School of Visual Arts (SVA) and Créate@NYDesigns present Strategizing Visibility for Latino Creative Professionals, as part of CONVERSACIONES: Latinos in Creative Industries, an ongoing series of public lectures featuring some of New York’s most accomplished Latino creative professionals.

Moderated by MTV2’s Desi Sanchez, the panel will address specialized employment opportunities in the bilingual marketplace and how a Latino background can be an asset in an increasingly competitive job market.

Panelists include: Javier Fuentes, vice president and executive creative director, Vidal Partnership; Luigi Laguna, actor, voice-over artist, principal and owner, BeBu Leather Accessories; Alison Meislin, recruiter, Vitamin T; and Elizabeth Pastor, partner and co-founder, Humantific, and co-founder, NextDesign Leadership Institute. Conducted in English, the discussion will take place on Wednesday, October 5, 7pm at 209 East 23rd Street, New York City. Admission is free and open to the public. RSVP on eventbrite by Tuesday, October 4

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The New York metropolitan area’s Latino population numbered 50 million in the 2010 census, up from 35 million in the 2000 census. Along with the consumer clout of the Spanish-speaking community, the number of Hispanic-owned businesses in the City is on the rise. Yet many Latinos face ongoing challenges in realizing their full earning potential, and the Latino business community has encountered obstacles to expansion and increased productivity. One under-recognized aspect of the economic picture is the growing need for creative talent in a bilingual market like that of the Latino community.

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