Tuesday, January 10th at 7pm
136 West 21st St, 4th floor, room 418 (map it!)
Free and open to the general public
RSVP at eventbrite by Monday, January 9th
Find out how non-profits, community activists, advertising and marketing executives are using social media to connect to Latinos.
With over 18% of Hispanics socially active online, Latinos outpace other demographic groups in their use of social media sites. This panel, the second in our series Conversaciones, will present case studies that examine this growing trend and gauge the needs, demands and expectations of Latino users online.
Nando Rodriguez is the Senior Social Media Recruiter for Ogilvy & Mather’s Digital Influence Division. He is also a blogger, video content producer and an avid social media user (@NandoRecruit).
Jazmin Chavez is the Social Media Strategist at Being Latino. A lawyer by trade, she focuses on social media and movement strategies for non-profit organizations, artists and small businesses across the nation. Her current project, Justicia Hoy utilizes innovative lawyering to monitor, comment and report on news, laws and events that have an impact on the Latino and immigrant community across the nation.
Layla Revis is Vice President of Digital Strategy at Ogilvy Public Relations Worldwide, where she manages social media for the Government of Mexico and clients like Pfizer, and The State Department. She has also led grassroots social media marketing initiatives for the non-profit sector and is the founder of two travel blogs, JauntMagazine.com and Eco-Adventurer.com.
Seating is given on a first-come, first-served basis.