Profiles: Jessica Perilla

Jessica Perilla is the second of our featured speakers in our next event Apps, Activism and the Latino Community, on Thursday, September 6th. At the helm of JPD Studio is Jessica Perilla, an award-winning multidisciplinary artist, entrepreneur and designer in New York City. She founded JPD Studio in January 2007.

With a background in both web technology and design – she holds degrees in multi-media development and management and graphic design – Jessica has worked in the field of web design since 2000.

In addition to making her clients’ visions come alive through her passion for design, Jessica also serves on the Advisory Board at the College of Westchester, where she helps guide digital media curriculum for the school. Jessica has been published in the Web Index Book and donates murals through her organization, The Mural Project.

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To meet Jessica and our other speakers – Julissa Gutierrez and Jazmin Chavez – on September 6th, RSVP HERE.

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Latinos in Social Media: The Video

Our event “Latinos in Social Media” on January 10th was so well attended, we had to turn a number of people away. We hated to do this but we ran out of seats and standing room!

Here’s a complete video of the event for all those who missed it – but we still can’t give you back the discourse and conversation that happened afterwards.

Our next event will be in late Spring so register in advance and show up 5 minutes early to grab your spot!

Please give us feedback on how we and our speakers did. Let us know in the comments section what topics you would like us to cover that is relevant the professional growth of Latino creatives.

Profiles: Layla Revis

Layla Revis began her career in marketing in the Literary Department of Creative Artists Agency (CAA) and in feature film production at Warner Brothers Studios.

She has served as the Vice-President of Big Picture Group, a Hollywood-based entertainment marketing agency specializing in feature film and television and has written and conceptualized advertising campaigns for high-profile clients including: E! Entertainment, Bravo, BabyFirst TV, Discovery Networks, Miramax, and Sony. As a journalist, she was a Columnist and Contributing Editor at several publications including: Los Angeles Confidential Magazine, GenArt, Teen Vogue, Town + Country, and Surface Magazine. In 2007, she founded two online travel blogs, JauntMagazine.com and Eco-Adventurer.com, to cover luxury travel and stylish, eco-friendly goods for the modern adventurer.

She has led grassroots social media marketing initiatives for the non-profit sector as NGO’s transitioned from traditional marketing to the social media space. Currently, she manages social media for the Government of Mexico and clients like Pfizer and The State Department. Her specialties include: multi-cultural marketing, international affairs, and social media. She brings her understanding and passion for media to Ogilvy Public Relations Worldwide because she believes that “innovation is the last refuge of the revolutionary.”

Revis was awarded a Distinction from The London School of Economics where she achieved a Masters of Science in New Media and Development and holds a Bachelor of Arts from the University of Pennsylvania in English Literature.

She is an avid traveler, a women’s rights advocate, and a member of The Society of Professional Journalists.

Find out more about Layla and our other speakers at our next event, Latinos in Social Media.

Profiles: Jazmin Chavez

Jazmin is a highly motivated, energetic, dedicated and a passionate social media strategist and social innovator in New York City.

Born in Ciudad Juarez, Chihuahua, Mexico,  Jazmin has lived a trans-national and bi-cultural experience. As an immigrant herself, Jazmin’s identity and ideological foundation stems from the experience of comprehending and navigating the U.S. legal system. From this foundation (with over 10 years of legal experience), she serves as a passionate advocate and strategist for immigrant rights and has dedicated her professional life to becoming an effective justice innovator and movement entrepreneur for communities in need.  She is a featured writer for Being Latino, Ms. JD, Fox News Latino and currently serves as the social media strategists for Being Latino Online Magazine, East Willy B: An Original Web Series and the American Bar Associations’ Commission on Women.

She is the founder of Justicia Hoy, a site that utilizes innovative lawyering to monitor, comment and report on news, laws and events that have an impact on the Latino and immigrant community across the nation; co-founder of Pinxe Cards, a Spanglish greeting card company; and co-founder of (we)Build Mexico, a non-profit that partners with Non-governmental organizations in Mexico and the United States to create socially, economically and environmentally sustainable economies for Mexican communities ravaged by NAFTA and the current drug war.

Creatively, she utilizes her skills as a graphic designer and social media strategist to create brand, identity, relationship and conversation for social movements, individual artists, non-profits and online businesses.  She has a tremendous  passion for blogging, micro-blogging and community participation leadership. She is an amazing note-taker (thanks to law school) and has served as a graphic scribe for state and federal agencies and non-profit organizations.  Her work focuses on utilizing critical race theory, marketing in the Latino community, social justice and legal theory to examine new tactics for communication and social movements through social media platforms, community participation leadership and narrative power analysis.  Additionally, she assists law firms, government organizations, businesses and non-profit organizations in evaluating the ethical obligations and responsibilities of social media use in their daily interaction, outreach and practice.

Jazmin has over ten years of experience in community organizing and strategic online educational outreach in underrepresented communities with an emphasis in immigration law, international law, human rights and humanitarian law.  She has collaborated with state and federal agencies and non-profits to assess, create and implement social media strategies that provide educational, post-secondary and legal options for low-income, at risk, and undocumented communities.  Through her efforts, she has established relationships between agencies and organizations to build community partnerships that increased community awareness of legal and educational opportunities in Colorado and New York.

In her free time, she enjoys being a foodie with her husband, and you can often find her at Joe’s Shanghai eating her favorite soup dumplings or preparing for hot dog and dumpling eating competitions in New York. Meet Jazmin at our next event, where she will be presenting on Latinos is Social Media.

Profiles: Nando Rodriguez

Nando Rodriguez is the Senior Social Media Recruiter for Ogilvy & Mather’s Digital Influence Division. He is also a blogger, video content producer and an avid social media user (@NandoRecruit). More recently, Nando’s been facilitating/moderating social media talks/bootcamps with various groups/agencies looking to explore the social media landscape.

In one of his videos Nando talks of Djordje Teofilovic and his missing family shortly after the earthquake in Haiti.  It was used by the BBC in a news story on how using social media can be effectively used during a crisis.

Join Nando and our social media experts on January 10th, 7 pm, at our next panel, Latinos in Social Media.

Latinos in Social Media

Tuesday, January 10th at 7pm

136 West 21st St, 4th floor, room 418 (map it!)

Free and open to the general public

RSVP at eventbrite by Monday, January 9th 

Find out how non-profits, community activists, advertising and marketing executives are using social media to connect to Latinos.

With over 18% of Hispanics socially active online, Latinos outpace other demographic groups in their use of social media sites. This panel, the second in our series Conversaciones, will present case studies that examine this growing trend and gauge the needs, demands and expectations of Latino users online.

Speakers include:

Nando Rodriguez is the Senior Social Media Recruiter for Ogilvy & Mather’s Digital Influence Division. He is also a blogger, video content producer and an avid social media user (@NandoRecruit).

Jazmin Chavez is the Social Media Strategist at Being Latino. A lawyer by trade, she focuses on social media and movement strategies for non-profit organizations, artists and small businesses across the nation.  Her current project, Justicia Hoy utilizes innovative lawyering to monitor, comment and report on news, laws and events that have an impact on the Latino and immigrant community across the nation.

Layla Revis is Vice President of Digital Strategy at Ogilvy Public Relations Worldwide, where she manages social media for the Government of Mexico and clients like Pfizer, and The State Department. She has also led grassroots social media marketing initiatives for the non-profit sector and is the founder of two travel blogs, JauntMagazine.com and Eco-Adventurer.com.

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Seating is given on a first-come, first-served basis.

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